When she trained for her first triathlon six years ago, Denise Lee was swimming, biking, or running six days a week. But she couldn’t find gear that made her “feel like a badass.” So she set about to craft activewear with a look that motivated her to train harder and reflected her edgy, urban, high-fashion style. ALALA, the athleisure company she launched four years ago—before athleisure was even a word—has gone on to thrive despite burgeoning racksful of competitors. Hear more on this week’s #WeGotGoals.