{"id":2484,"date":"2025-08-12T21:33:00","date_gmt":"2025-08-12T21:33:00","guid":{"rendered":"https:\/\/cindykuzma.com\/?p=2484"},"modified":"2025-08-13T21:37:48","modified_gmt":"2025-08-13T21:37:48","slug":"rice-krispies-treats-are-upending-the-billion-dollar-athlete-fuel-wars","status":"publish","type":"post","link":"https:\/\/cindykuzma.com\/?p=2484","title":{"rendered":"Rice Krispies Treats Are Upending the Billion-Dollar Athlete-Fuel Wars"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cindykuzma.com\/wp-content\/uploads\/2025\/08\/682F21F0-D90A-4944-BC33-B00E44E5CEDE-1-1-1024x1024.png\" alt=\"\" class=\"wp-image-2486 size-full\" srcset=\"https:\/\/cindykuzma.com\/wp-content\/uploads\/2025\/08\/682F21F0-D90A-4944-BC33-B00E44E5CEDE-1-1-1024x1024.png 1024w, https:\/\/cindykuzma.com\/wp-content\/uploads\/2025\/08\/682F21F0-D90A-4944-BC33-B00E44E5CEDE-1-1-300x300.png 300w, https:\/\/cindykuzma.com\/wp-content\/uploads\/2025\/08\/682F21F0-D90A-4944-BC33-B00E44E5CEDE-1-1-150x150.png 150w, https:\/\/cindykuzma.com\/wp-content\/uploads\/2025\/08\/682F21F0-D90A-4944-BC33-B00E44E5CEDE-1-1-768x768.png 768w, https:\/\/cindykuzma.com\/wp-content\/uploads\/2025\/08\/682F21F0-D90A-4944-BC33-B00E44E5CEDE-1-1.png 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">The world\u2019s best cyclists and runners have found that the optimal solution to a serious problem is a 30-cent children\u2019s treat. <a href=\"https:\/\/frontofficesports.com\/rice-krispies-treats-are-upending-the-billion-dollar-sports-fueling-wars\/\">Read the full article for Front Office Sports.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/cindykuzma.com\/wp-content\/uploads\/2025\/08\/front-office-sports.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"102\" src=\"https:\/\/cindykuzma.com\/wp-content\/uploads\/2025\/08\/front-office-sports-300x102.jpg\" alt=\"\" class=\"wp-image-2487\" srcset=\"https:\/\/cindykuzma.com\/wp-content\/uploads\/2025\/08\/front-office-sports-300x102.jpg 300w, https:\/\/cindykuzma.com\/wp-content\/uploads\/2025\/08\/front-office-sports.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[58,258,82,126,146,172],"class_list":["post-2484","post","type-post","status-publish","format-standard","hentry","category-front-office-sports","tag-cycling","tag-elite-athletes","tag-fitness","tag-marathon","tag-nutrition","tag-running"],"_links":{"self":[{"href":"https:\/\/cindykuzma.com\/index.php?rest_route=\/wp\/v2\/posts\/2484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cindykuzma.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cindykuzma.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cindykuzma.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cindykuzma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2484"}],"version-history":[{"count":1,"href":"https:\/\/cindykuzma.com\/index.php?rest_route=\/wp\/v2\/posts\/2484\/revisions"}],"predecessor-version":[{"id":2488,"href":"https:\/\/cindykuzma.com\/index.php?rest_route=\/wp\/v2\/posts\/2484\/revisions\/2488"}],"wp:attachment":[{"href":"https:\/\/cindykuzma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cindykuzma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cindykuzma.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}